Policy
Privacy Policy
This policy explains how HAMILTON WALKER PUBLIC RELATIONS LIMITED ("we", "us") handles personal data when you use Loudhouse, our online announcement studio.
Last updated: 13 July 2026
1. Who is responsible for your data
The data controller is HAMILTON WALKER PUBLIC RELATIONS LIMITED, 8/2 Sandport Way, Edinburgh, Scotland, EH6 6EA, United Kingdom. For any privacy question or request, contact support@hamwalpubrel.shop or call +44 7244685494.
2. What we collect
We collect only what we need to run the service:
- Account data: name and email address when you create an account or subscribe.
- Billing data: subscription plan, billing status and the last four digits and card brand returned by our payment processor. We never see or store full card numbers.
- Studio inputs: the briefs you type, tone and channel choices, and any logo, image or brand files you upload to generate a kit.
- Generated outputs: the press-kit text, visuals and teaser files produced from your user input.
- Support data: messages you send us through the contact or launch-review forms.
- Technical data: IP address, device and browser type, and basic usage events needed for security and reliability.
3. Collection sources and how we collect it
Collection sources are limited: almost all data is provided by you as you use the Studio. Technical data is collected automatically by our hosting and security systems. Billing status comes from our payment processor after you check out.
4. Why we use it and our legal bases
- To provide the Studio — generating and storing your kits (performance of contract).
- To take payment — managing subscriptions and invoices (performance of contract).
- To secure and improve the service — abuse prevention, debugging, aggregate analytics (legitimate interests).
- To answer support requests (legitimate interests / performance of contract).
- To send service and, where permitted, product emails (consent or legitimate interests; you can opt out anytime).
We do not use your Studio inputs or generated outputs to train AI models, and we do not sell your personal data.
5. Handling of inputs, outputs and uploaded files (AI specifics)
Briefs, uploaded files and generated results are processed to produce your kit and are stored so you can return to your work. Inputs and uploads are cached for up to 30 days and then deleted, unless you delete them sooner or keep an active project that references them. Generated outputs remain available in your account until you delete them or close your account. To create text, images and video, your prompt content may be sent to our AI AI providers strictly to fulfil your request; it is not used by us or by them to train models, and it is not sold or shared for advertising.
6. Who we share it with
We share limited data with vetted processors who act on our instructions:
- Hosting and delivery: our cloud hosting and content-delivery provider.
- Payments: Stripe, which processes card details directly; we never receive full card numbers.
- Email: our transactional email provider for receipts and support replies.
- AI provider processing: the AI provider that generate text, images and video from your prompts.
- Database and storage: our managed database and file-storage provider.
We may also disclose data where required by law or to protect our rights, users or the public.
7. International transfers
Some processors operate outside the UK and EEA. Where data is transferred internationally, we rely on adequacy decisions or Standard Contractual Clauses (with the UK Addendum where relevant) to protect it.
8. How long we keep it
Account and billing records are kept while your account is active and for up to six years afterwards to meet legal and tax obligations. Studio inputs and uploads are cached for up to 30 days. Support messages are kept for up to 24 months. When retention ends, data is deleted or anonymised.
9. Your rights (UK GDPR, EU GDPR)
Subject to law, you can request access, correction, deletion, restriction or portability of your data, and you can object to processing based on legitimate interests. Where we rely on consent, you can withdraw it at any time. To exercise any right, email support@hamwalpubrel.shop. You also have the right to complain to the UK Information Commissioner's Office (ICO) or an EU supervisory authority in your country.
10. Your rights (California, CCPA/CPRA)
California residents may request the categories and specific pieces of personal information we hold, request deletion or correction, and are entitled to non-discrimination for exercising these rights. We do not sell personal information and we do not share it for cross-context behavioural advertising.
11. Do Not Sell or Share
Loudhouse does not sell your personal information and does not share it for targeted advertising. There is no need to opt out of a sale because no sale takes place.
12. Cookies and analytics
We use strictly necessary cookies to run the site and keep you signed in, and privacy-friendly, aggregated analytics to understand usage. See our Cookie Policy for details and choices.
13. Automated decisions and children
We do not make legally significant decisions about you by automated means. Loudhouse is not directed at children: it is not for anyone under 13, and users aged 13–17 must have verifiable consent from a parent or guardian.
14. Security
We use encryption in transit, access controls and least-privilege practices. No system is perfectly secure, but we work to protect your data and will notify you and regulators of a qualifying breach as required by law.
15. Changes and contact
We may update this policy and will change the "last updated" date above. For any question or request, contact HAMILTON WALKER PUBLIC RELATIONS LIMITED at support@hamwalpubrel.shop, +44 7244685494, or 8/2 Sandport Way, Edinburgh, Scotland, EH6 6EA, United Kingdom. Governing law: England and Wales.
Loudhouse is an online-only digital SaaS. It provides subscriptions and credits for digital outputs only, with no physical goods, no shipping, and no in-person service.